Hurst Eye Care Center (HEC) is a freestanding full-service practice of optometry founded in 1996 by Dr. Robert K. Hurst. Hurst Eye Care Center was established on the premise that complete eye care is more than just an eye exam and glasses as many often assume. To Dr. Hurst and our center, complete eye care is about VISION, STYLE, and all things YOU; your eyes, your health, your lifestyle, your schedule, your budget, your experience.
It is our passion to enhance, promote, and preserve optimal vision health and eyesight in the Northwest Arkansas community in a personalized and welcoming atmosphere, both on-site and online.
Hurst Eye Care Center has become a premier eye care facility in Northwest Arkansas since 1996. We attribute much of our ongoing success to word-of-mouth referrals and our constant commitment to providing legendary customer service. Satisfied guests don't refer their friends and family, enthusiastic ones do! We strive to make you enthusiastic about the eye care and service you receive which includes your entire experience with us, before, during and after your actual appointment.